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RIP Medford Mail-Tribune

PCLoadLetter said:
Stations here would kill for a 3 rating. Strange market, though - there are five competitive 10pm newscasts, not counting the Spanish language stations (which do serious numbers).

Still made a shipload of money in 2022, though.
Click to expand...
That's the biggest difference between print and broadcast revenue — the latter rakes in cash during election years, because the oldsters who watch local TV news all vote.

Other than the occasional local school board or city council candidate, the campaign ads have vanished from most newspapers.
 
I Should Coco said:
That's the biggest difference between print and broadcast revenue — the latter rakes in cash during election years, because the oldsters who watch local TV news all vote.

Other than the occasional local school board or city council candidate, the campaign ads have vanished from most newspapers.
Click to expand...

Being in a swing state is a goldmine. It makes TV darn near unwatchable, but the ad revenue is huge.
 
PCLoadLetter said:
Stations here would kill for a 3 rating. Strange market, though - there are five competitive 10pm newscasts, not counting the Spanish language stations (which do serious numbers).

Still made a shipload of money in 2022, though.
Click to expand...
Television station have stayed alive and prosperous for two reasons.

One is that local televisions stations used to give their signal to cable for next to nothing. They have started charging the cable providers more. Now about 35-40% of revenues are from cable subscriptions. But as people pull the plug on cable those revenues will decline.

The second is political ads. But that will slowly change. After the 2020 Congressional elections where Democrats lost seats intra party squabbling started. Democratic moderates started blaming AOC and "the Squad" for extreme positions. AOC responded that the campaigns of the moderates that lost spent far more money of local television that largely reaches a small group of older voters that still watch and not very much on Facebook, etc. that reaches younger, targeted audiences. I think AOC had a valid point and campaigns will adapt.
 
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And Nexstar, a crappily run outfit with several stations in several markets, is no longer allowing live streaming of its newscasts anymore because it cut a deal with cable/satellite companies to stay on the air and keep getting the retransmission fees. Stations can stream newscasts -- on a two-hour delay. Brilliant when a big snowstorm hit like it did today. Heard the other day folks in the Nexstar newsroom here were Pished and laid into the idiot news director, who was his usual clueless self. But Perry Sook and Nexstar are bumbling 1990s dinosaurs.
 
The EO media model -- like that of the Medford-adjacent Grants Pash Courier -- is to pay basically minimum wage and cycle through small staffs. Nobody really thrives in those environments.
 
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