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University fires $100k/year social media director for lying on resume

Whoever has this job now is certainly earning their pay, whatever it is:

http://shine.yahoo.com/healthy-living/tweets-reveal-what-it-s-like-being-black-at-the-university-of-michigan-190538715.html
 
Someone marketing/selling themselves as some sort of a social media genius and commanding six-figure jobs because of it is nothing but a con artist. So many organizations, companies, etc. are suckered in by this social media craze, as though it involves some sort of mystique and mastery that only the Zuckerberg-types can handle.
 

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