BYH 2: Electric Boogaloo
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I Am Legend capped a string of five straight well-received movies as actor or director for Smith. But it's been a steady decline over the last 10 years. And even that string looks like a blip when you consider between 1999 and 2004 almost every Will Smith movie tanked.
Will Smith's been living off The Fresh Prince success ever since. And that's OK. We all loved the Fresh Prince and we all love Will Smith because of The Fresh Prince. We want to see him succeed. So we keep giving him chances. Will Smith doesn't actually suck. But his movies do.
Living off The Fresh Prince? It was a good sitcom that often rose above the boilerplate nature of sitcoms (Will's Dad deserts him for the last time, Will gets shot, Will and Uncle Phil basically calling Carlton an Uncle Tom re: being profiled by cops, even all the breaking of the fourth wall) but it wasn't something someone lives off forever. By the end of The Fresh Prince, Will had spent nearly a decade crafting himself as a multi-media star. He oozed charisma and, let's be blunt here, was safe and non-threatening enough to be embraced by white America.
He's definitely in a slump now, b/c he didn't dollop out his crazy like Tom Cruise and b/c it's obvious his kids are even crazier than he is, but he was as bankable as anyone for a long time before that. He opened his career with four massive hits (Bad Boys, Independence Day, Men In Black & Enemy of the State) before Wild Wild West and Baggar Vance tanked. No one really blames him for the latter, who woulda thunk a Robert Redford film would bomb?
But after that? He was box office gold mixed with enough serious actorly roles (Ali, The Pursuit of Happyness) mixed in to remind us he had legit chops, at least until the shitshow that was After Earth in 2013. Then Focus did fine at the box office, and he fared fine in Concussion, even if moviegoers didn't want to spend money to be reminded of the meat market nature of the NFL. Suicide Squad was Suicide Squad, and then he did that Netflix movie that I didn't even know was a thing until recently. So he's at a nadir, but the Aladdin remake seems like a good place to chew some scenery and remind everyone of his skills. And if not? There are worse ways to spend your 50s than getting even richer by making Netflix movies that are as bankable as they are instantly forgettable. Ask Adam Sandler.