I spent seven-plus years up in Houghton covering Michigan Tech. Very similar situation. Though for hockey there is probably enough financial support to get at least some money flowing through there, at the D-II level, it's often a chance to take a bite out of the cost of a very good (and potentially valuable) education, keep playing (in front of crowds that in many cases are decent and appreciative). No amount of NIL is going to convince someone to live through Copper Country winters, but they often do get guys who like being 15 minutes from good fishing and/or hunting. Plus Wisconsin has no D-2 schools north of Kenosha (and that one doesn't have football), so they often dominate northern and central Wisconsin and even into the Cities.