What Gee said, Also, it's not really a secret that ESPN is a rights holder. When I read an ESPN piece on college basketball, football, the NFL, etc., I'm well aware that ESPN has a relationship with them. Wright Thompson is a fantastic writer, for example. But he's essentially positioned the same way that, say, Troy Aikman is. (ashuming Aikman is employed by Fox, not the NFL. I'm not sure how the relationship is set up.) ESPN is allowed to have content. It's not necessarily a conflict of interest, because it's transparent.
Sports Illustrated, on the other hand, has no rights relationship with MLB. Verducci is simply allowed to merrily write love letters, then turn around and work for the league. It's a joke.