Circulation Down 2.8 percent

[SF_Express]

Regardless of whether your paper is the world's best or worst, there is really no reason for a person not to subscribe.

It pays to take the paper. It really does.

A few Sundays ago my $1 Sunday paper saved me $17 in PetSmart purchases.

It really sucks having to tell readers that if you don't like the news, at least take our paper for the coupons.

But readers are penny wise and pound foolish if they don't.

A 25-cent paper (or 50 cents, or $1) is still the single greatest bargain on the planet.

And likely always will be.

Funny, I read the paper every day -- and I've never once clipped a coupon.

Which is why I have perpetual money problems, I guess.