My dream conversation with one of these parents:
Me: OK, ma'am, I'm sure you're absolutely right. Just out of curiousity, though, let me ask you a few questions, OK?
Her: OK.
Me: First, how many workouts did your son go to this summer?
Her: I don't even know if they had workouts. I don't think they did.
Me: OK, well, Powerhouse High had 35 scheduled workouts, and 78 of their 83 players went to every single one.
Her: Wow, I didn't know that.
Me: Second question: What do your son and his teammates do on the weekends after Friday night games?
Her: Well, they sleep in on Saturday, watch college games. Go to church on Sunday. They're all really good kids. Then they watch pro football Sunday afternoon.
Me: Yes, I'm sure you're very proud. Care to guess what the kids at Powerhouse are doing? The ones who are hurt see an athletic trainer Saturday morning. Otherwise they rest, unless they're visiting a college. Sundays, they go in at 2 and run and go over the game film with the coaches. When the kids leave, the coaches stay several more hours looking at film on the next opponent and compiling their game plan. Are your folks doing that?
Her: I don't know. I don't think the kids are there on Sunday. The coaches say it's important to have some time with family.
Me: Well, ma'am, with all due respect, from what you've told me, the kids on your son's team in fact are not trying as hard as everyone else. They've lost 12 in a row to Powerhouse because while they're taking it easy, Powerhouse is preparing. Now, we'll cover your school, and we'll be diligent about it. But the fact of the matter is, the teams that win consistently also end up with more news publicity. That's true anywhere you go. And you want to know something else? When we call and ask them for things, they respond. Promptly. Your school might respond, it might not. Teams that are losing tend not to seek out publicity, which is understandable. All the same, if they're not willing to call us when we can't send a staff writer to their game, how willing should we be to forego covering someone else in favor of them?
Her: ...
Me: Ma'am, thank you for your call and thank you for your interest in our paper. I hope you'll continue reading. Good day.