One who believes he or she has won a victory over advertising should ask: what brand of coffee do I drink, how did I find out about it and why is it on the shelf of my grocery store?
Eight O'Clock 100% Colombian whole bean, discovered on the shelf of my grocery store because at that place and time it was the only affordable whole-bean coffee in the entire grocery store (as opposed to the well-advertised Starbuck's and Seattle's Best coffees, which cost too damn much). It was founded by A&P in 1919 and was licensed to an outside distributor in the late 1970s.

Now that I think about it, I don't recall ever in 40+ years seeing an actual advertisement for Eight O'Clock Coffee.