Some of you will not like this.
The average sports fan likely has no idea how many people actually watch
NASCAR compared to other properties.
This past weekend, NASCAR's EchoPark Automotive Grand Prix at Circuit of the Americas in Austin averaged 4.1 million viewers on Fox—double the average viewership for Luka Dončić's Lakers debut game on Feb. 10. This follows Sundays where Fox got 4.6 million viewers at the Atlanta Motor Speedway and 6.8 million for the Daytona 500.
If you separate out football, which is the
ratings king in the U.S., these numbers for
NASCARmore than hold their own when compared to the rest of the sports landscape.
The
NBA All-Star Game averaged 4.7 million viewers. On Christmas, the five NBA games combined to average 5.25 million viewers across ESPN and ABC (with Lakers-Warriors leading the way at 7.76 million). After that, the next highest-watched game this regular season so far was a later Lakers-Warriors on Jan. 25, which averaged 3.44 million viewers. …
NBA playoffs and the NCAA tournament deliver higher viewership, but it would come as a surprise to most people how NASCAR fares versus regular-season basketball.
In 2023, NASCAR signed a seven-year
rights deal worth a total of $7.7 billion with Fox, NBC, Amazon Prime Video, and Warner Bros. Discovery that runs from this year through 2031.
As the fragmentation of the public's attention has occurred with the advent of social media and ubiquitous streaming options, NASCAR's viewership is
not nearly at the levels it once was. This is true for virtually every non-football sport as well.
Nevertheless, NASCAR's viewership in the context of other sports has remained in a robust position.