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We are pushing our readership to view us as a news outlet, embracing our online presence, social media role and the print product.
Agreed with all this, especially big enterprise. My problem is finding the time to invest in such endeavors ... i.e. being pulled in several directions.Here's a scorching take, one that's not intended to rip you at all, flex. The best way for any outlet to push for subscribers is by producing must-read content: Massive breaking news, big enterprise, etc. And if it isn't something that is worth reading on a regular basis, it's up to the editors to ask why.
But I like the aggressive marketing. It has to be done in today's climate.
In today's climate, it can be something that's worth reading and yet still fail to acquire an audience.Here's a scorching take, one that's not intended to rip you at all, flex. The best way for any outlet to push for subscribers is by producing must-read content: Massive breaking news, big enterprise, etc. And if it isn't something that is worth reading on a regular basis, it's up to the editors to ask why.
But I like the aggressive marketing. It has to be done in today's climate.