da man said:
LongTimeListener said:
Sea Bass said:
100 million households subscribe to pay TV?
I think they mean pay as in "cable" or "satellite," not as in "HBO/Showtime/etc."
That's easily believable.
According to the U.S. Census Bureau website, there are only 114,761,359 households in the U.S. If that's the case, there are not 100 million households with cable or satellite.
Here is just one Google search that shows U.S. pay-TV penetration to be 86 percent. If that's the case, it's about exactly 100 million households.
http://www.marketingcharts.com/wp/television/us-among-top-10-countries-by-pay-tv-penetration-34936/
Cable alone, without satellite, regularly discusses monopoly concerns with the FCC. The threshold is that if cable is in 70 percent of homes, they get treated more strictly. So they always come in just under that in the reported numbers. Throw in the 15-20 percent that go satellite and, yeah, that's 85-90 percent, or 100 million households.