I managed to finish it, and I wondered a couple of things:
1) Did it have to be that bloody long?
2) What is the parents' real motivation? It's not the financial savings that a scholarship would bring. I think the real motivation is the ego gratification they get from being able to say their kid goes to Yale. But I'd like the story to explain that. The piece is so long and it delves into so many areas that it's hard to figure out its most important points.
Some of these are parents who are around my age, many of whom grew up pretty middle class and have made a lot of money as adults. Many of them went to Ivy League schools. The difference was that when they were that age, getting into those schools was much easier. Not easy. You needed the grades, good SAT scores, etc., but if you had decent credentials, those schools were a realistic possibility, at least.
Getting in to sthose schools today is nearly impossible. Over the last 20 years, they have gotten more and more difficult to get into, to the point that Princeton rejects something like 3 out of every 5 class valedictorians, never mind the kids who finished third or fourth in their class who might have had at least a small chance in the past.
So that is where this all starts from. Those parents think the key to their kids lives is going to the same schools they went to, and this all started with them looking for ways to get their kids in as it has gotten nearly impossible.
That has created a culture in places where a lot of those people live -- such as the areas around Stamford, Ct. -- where even parents who didn't go to those schools, but have the means, have gotten sucked into the mentality the story was trying to convey (and I agree, it wasn't done very well).
Eventually, it became even less about getting into the universities themselves than it being a twisted competition among the parents.