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I hate that rule.A lot of apples to oranges comparisons going on here.
Women's game was on network TV at a relatively friendly time on a weekend without very much competition against it. Men's game is on at an asinine time on a cable net on a work night. An established cable net, but still, that rules some people out.
I think part of the reason the women's game is appealing right now is that it's seen as an alternative to the sea change going on in men's basketball with NIL and the portal.
Those of us in the know are fully aware that women's basketball is just as affected by NIL and the portal as the men's game is, but most casual fans don't perceive that way because women's basketball doesn't have the historic expectation of How Things Are Supposed To Be Done.
Finally, and this is a massive credit to the stewards of women's basketball, the rules of the women's game just make for a better product. Quarters over halves. Team fouls resetting at each quarter. The lack of endless parades of free throws that can make the men's game a total slog. NBA-style late-game timeout/inbounds rules.
(Here is where traditionalists get the vapors, as if there is some codified honor in advancing the ball manually up the floor. Why are traditionalists in almost every sport against rule changes that promote entertainment? One of Caitlin Clark's signature moments was the 3-pointer she hit at the buzzer to beat Indiana in 2023. That moment doesn't happen in the men's game.)
Plus, the women's game stands on its own merits.
On too late - nobody knows the players.