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Ad prices at newspaper websites

Fdufta

Member
Joined
Jul 12, 2020
Messages
98
Location
Chicago
Random curious conversation the wife and I just got on.... how much do banners, in-story, side rail ads cost at top newspaper/media TV websites? What is the pricing criteria? Is it by time duration or clicks/engagement?

For example, these ads from my hometown shop below:

Screenshot 2023-08-01 at 11.43.31 PM.pngScreenshot 2023-08-01 at 11.42.57 PM.pngScreenshot 2023-08-01 at 11.44.11 PM.png
 
I don't know how much my chain charges. I believe almost everything sold is a web/print package. They also handle buying advertising for clients on Google and Meta.

All of those ads in your screenshot on the Enquirer site are Google ads (arrow icon on the top right corner). All ads on this site (and many, many others) are through Google.
 
Random curious conversation the wife and I just got on.... how much do banners, in-story, side rail ads cost at top newspaper/media TV websites? What is the pricing criteria? Is it by time duration or clicks/engagement?

For example, these ads from my hometown shop below:

View attachment 16149View attachment 16151View attachment 16150

A fellow Enquirer sufferer! It is a terrible paper, which is unfortunate because a lot of good people work there. Pains me every time I open the e-edition.
 

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