Are you kidding me? We don't think about drinking during March Madness? Give me a break.
The connection between basketball and drinking at this time of year can't be avoided. Turn on your TV. You see the Miller Lite rock-paper-scissors commercial practically every break. There are all kind of basketball decorations in the beer aisle at the store. This isn't a topic that hasn't been addressed, a million times over.
You know what would have been a more memorable column? How about if the columnist would have volunteered to drive someone home from the sports bar? He'd be putting his hard-earned personal lesson to use in a positive way. As far as I know, he wouldn't violate any journalistic covenants, either. The whole thing just seemed gratuitous.