Smasher_Sloan
Active Member
Starman said:Smasher_Sloan said:Starman said:Smasher_Sloan said:Starman said:Time for an AT&T-type forced breakup of the corporate media behemoths.
It serves local audiences nothing to have local stations all handed over to syndicated zombie programming.
I don't think it will make that much of a difference. There are locally-owned stations that take all their programming outside of morning and afternoon drive off the satellite. Technology makes it too easy to cut corners.
Require local programming.
How? What difference does it make if the person playing the Beyonce track is in town or 3,000 miles away?
It makes a LOT of difference. In the glory days of top-40 and early days of AOR radio, there were dramatic differences in regional music tastes -- and it's how different regional styles developed.
Plus, if the refinery a quarter mile down the street catches on fire, the local jock playing Beyonce can tell you about it sooner than the 48 hours it takes Zombie Sydnijock in LA to see it on CNN.
Different times. This isn't 1965 any more. There haven't been regional hits, a la the Top 40/early AOR days, in 30 years. There hasn't been a premium placed on being first on a record in a long time. Classic quote from a PD that I saw in one of the trades: "You never get hurt by the record you're <b>not</b> playing." It's a different mindset. If the refinery down the street catches fire, no one is depending on Z-88 to provide information, because Z-88 hasn't had local news in 20 years. Different times.