Is a TV baseball analyst a journalist?
Is a TV political analyst a journalist?
Those jobs strike me as opinion journalism, which is held to a different standard.
Political analysts have generally hurt political journalism.
All that said, I haven't the foggiest what random MLB advisers do on the daily for their clubs. If the Mets (Or whomever) stink, it's reaosnable to ask "so, why didn't your advice work?"