Michael_ Gee
Well-Known Member
- Joined
- Sep 10, 2004
- Messages
- 38,064
THIS IS NOT NECESSARILY ABOUT GREGG DOYEL! If Moddy vouches for the guy, I'll cut Doyel much slack. But this column was bad business.
Look, the primary question for any information outlet is "who's reading it?" For hard copy papers, that's not such a hard question. The customers live in our town, they're our neighbors, and we have an idea of what they're like.
A national web site that exists primarily to provide real time updates of scores and agate information that's trying to expand its reach into conventional word-copy is more in the dark about its audience. Oh, it can measure clicks, but the five Ws of its readership are harder to suss out.
So were I the boss of CBS Sportsline, I'd encourage all writers to engage in dialogue with emailers, the better to create feedback that'll help me figure out how to make money off them. If a writer pulled a sophormoric smart-ass stunt like this, I'd be VERY displeased!
It's not a good career move for Gregg, either. The columnist racket is drowning in edge and attitude right now. Columnist is on its way to becoming a synonym for "person to avoid." Engaging the audience in a civil conversational tone would make Doyel stand out from the crowd more than this piece did.
Look, the primary question for any information outlet is "who's reading it?" For hard copy papers, that's not such a hard question. The customers live in our town, they're our neighbors, and we have an idea of what they're like.
A national web site that exists primarily to provide real time updates of scores and agate information that's trying to expand its reach into conventional word-copy is more in the dark about its audience. Oh, it can measure clicks, but the five Ws of its readership are harder to suss out.
So were I the boss of CBS Sportsline, I'd encourage all writers to engage in dialogue with emailers, the better to create feedback that'll help me figure out how to make money off them. If a writer pulled a sophormoric smart-ass stunt like this, I'd be VERY displeased!
It's not a good career move for Gregg, either. The columnist racket is drowning in edge and attitude right now. Columnist is on its way to becoming a synonym for "person to avoid." Engaging the audience in a civil conversational tone would make Doyel stand out from the crowd more than this piece did.