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Is Arby's having problems...

Starman

Well-Known Member
Joined
Oct 12, 2002
Messages
49,121
... with people walking in the door and demanding meat, other than that included in SANDWICHES?

Can't figure out why they felt it necessary to add a shouted "clarification" to their big trademark slogan.
 
It's either too many people coming in and ordering the hot beef (;))

Or to explain they are more than just roast beef

Arby's Pivots to Sandwiches, Looks to Shed Roast Beef Image

Up to now the Arby's brand, which has been around for over 50 years, has appealed mostly to older consumers, said Arby's marketing chief Jim Taylor. The new campaign is an effort to reach younger consumers who may have believed Arby's was a roast-beef-only zone and have a taste for different products.

"Sandwiches is a category that's huge," Mr. Taylor said. "Younger people don't eat roast beef as much. We want to bring in some younger consumers who love sandwiches."
 
Speaking of roast beef, Lion's Choice — an StL chain — recently re-entered the Kansas City market. I weep for Arby's by comparison.
 
I like Arby's. The curly fries are the industry leaders and, dudes, mozzarella sticks.

Also I like the name, roast beef=RBs=Arby's. (Can't remember if it was here I discovered that, or elsewhere on the World Wide Web.)
 
Arby sauce mixed with horsey sauce is heaven.

Seinfeld and Rogan go to an Arby's in the coffee episode. They give the meats high praise.
 

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