Most brilliant corporate trolling ever?

[apeman33]

Some doofus at Shell apparently decided, "We should let the public help us with our next marketing campaign!" who is a member of this site (coughMEcough) bought into a very good hoax.

This is the result. still a brilliant assault on big oil, even if it is fake.

http://arcticready.com/social/gallery?sort_by=value&sort_order=DESC

An example:

Edit: After it was pointed out that I'm a sucker. Mods, delete the thread if you feel it necessary.

 

[Small Town Guy]

Sorry, ape.

http://jalopnik.com/5927069/attention-this-shell-arctic-ready-website-is-also-a-hoax

 

[apeman33]

Sorry, ape.

http://jalopnik.com/5927069/attention-this-shell-arctic-ready-website-is-also-a-hoax

It's a good one, then. I tried to figure out if it was. The links led back to legit-looking Shell websites.