John
Well-Known Member
- Joined
- Dec 31, 2005
- Messages
- 6,382
Technical question ... because I don't have any online newspaper subscriptions.*
In the old days, when readers called, wrote or stormed into the newsroom to huff "I'm canceling my subscription!" it wasn't like they got a refund. Often, dead tree edition subscriptions paid for six months or a year ahead of time (for some sort of savings to the suscriber). So when those people canceled? Hey, we already have your money for the next six-plus months.
Today, how does that work with digital subscribers? Do they usually pay per month, or can they buy at longer periods of time?
Either way, losing 10% of your subscribers is a financial kick in the ass.
* -- well, technically I can read my shop's website for free because I get the print edition for free. And I subscribe to a large regional daily paper, getting the Sunday print edition, and therefore can read their online content freebee. So I guess I meant I don't have any online only subscriptions.
You can do monthly or yearly subscriptions. When I canceled my Post subscription yesterday, I had the option of it just not renewing at the end of the yearlong subscription or stopping right away. I chose right away. Did the same for Amazon Prime.