I'm a Southwest loyalist for the most part, but have been loyal to a few other airlines over time and switched -- it may sound funny, but Frontier was great when it was locally owned and before it went full barebones discount.
I like the Southwest pricing tiers and ability to easily change flights, especially same day. The fact they have so many to so many different places is great. Helps that Denver is basically a hub, I can get almost everywhere nonstop. The bags thing was mostly a bonus, but I almost always used it even when I didn't have to just because it saves having to carry through the airport or fight for overhead space, which even on Southwest can be dicey. The no assigned seats I can take or leave, but it did help them stick out some and their boarding process is honestly the best there is probably because of it.
All that said, they have not been the cheapest option in a long time. You can often find better fares on the main airlines. And they've obviously had some operational failures the past few years.
I'm not a business person, but how does this get them new customers, keep old ones or differentiate them at all? Like all other corporate greed out there it just bows down to shareholders who think they can make another buck (one story I saw said they lose an estimated $1.8 billion in bag fees, but gain $1.5 billion in customers because of it). I have a card and points, but it won't make me automatically look at Southwest moving forward.
I like the Southwest pricing tiers and ability to easily change flights, especially same day. The fact they have so many to so many different places is great. Helps that Denver is basically a hub, I can get almost everywhere nonstop. The bags thing was mostly a bonus, but I almost always used it even when I didn't have to just because it saves having to carry through the airport or fight for overhead space, which even on Southwest can be dicey. The no assigned seats I can take or leave, but it did help them stick out some and their boarding process is honestly the best there is probably because of it.
All that said, they have not been the cheapest option in a long time. You can often find better fares on the main airlines. And they've obviously had some operational failures the past few years.
I'm not a business person, but how does this get them new customers, keep old ones or differentiate them at all? Like all other corporate greed out there it just bows down to shareholders who think they can make another buck (one story I saw said they lose an estimated $1.8 billion in bag fees, but gain $1.5 billion in customers because of it). I have a card and points, but it won't make me automatically look at Southwest moving forward.