hondo said:
1. The word win is not a noun. Deskers keep it alive because it fits in a one-column head.
A mentor drummed in this and a lot of other rigid stuff into me, and that kind of schooling had value, no doubt. But being who I am, I sometimes rebeled. I came back from a tryout at a bigger, looser paper and my boss asked how it went. I told him, just to pish him off a little, that "I used win as a noun and host as a verb and it felt good." That's not to say I've abandoned every antiquated nuance he taught me. Twenty-eight years later, I catch myself not fixing some picayune point and I hear his voice in the back of my head.
Stuff like win and host, I've let go. Even Theodore Bernstein wrote in "Miss Thistlebottom's Hobgoblins: The Careful Writer's Guide to Taboos, Bugbears and Outmoded Rules of English Usage" that he normally doesn't have a problem with changing nouns to verbs (and I assume vice versa). I draw the line there when it's a fad usage, coachspeak or managementspeak.