About 30 years ago, things were going fine. I was working as a sports staffer on a small midsize paper, a job I'd had for about two years. It was fun and I really liked the area. I was making a shipload more money than I'd made in my first two one-man shop jobs at tiny dailies.
I was low man on the sports staff totem pole, but I was considered kind of a rising young star, and given the ages and life situations of the other guys, it was perfectly foreseeable I'd eventually rise to sports editor. (Or have opportunities to jump to something better if I so chose.)
The paper was well-ensconced in its area, had stable circulation and a solid advertising base.
Until one day I was called into the office of the publisher, a corporate duke who had been parachuted in by the corporate ownership.
Mr. Publisher said he had a wonderful surprise for me: the paper was going to launch a free distribution edition in one of the outlying towns of our circulation area.
Probably not by any sort of coincidence, the area was the territory where I had worked at my previous job, as the ME of the tiny 5-day daily in the little resort town.
It had already been decided, it was made clear to me, that my experience as managing editor at the 5-day daily was considered perfect to be the editor of the new free distribution shopper whose obvious purpose was to put the 5-day daily out of business.
(Entirely incidental to that discussion, the move would also increase my daily to-and-from work mileage from 5 miles to about 60 miles.)
"We could just order you to do it," Mr. Doucheboy prattled on, just in case I'd forgotten who was in charge, "but we'd rather have you on board with it, do it of your own free will."
Throughout Mr. Publisher's 20-minute self stroking monologue, I had a continual sinking feeling in the pit of my stomach. Not that I had any particular doubt I could do the job (and as it turned out, I could), but just the feeling I was bring uprooted out of a really good career position and being thrown backwards into a corporate charade designed to crush a minor competitor, and to which they'd have no lasting commitment to continue to support once their primary goal was achieved.
As things turned out, I was precisely right. I stayed about a year and panic jumped to a different sports job, where a chain reaction of bad things awaited.
I still remember sitting in Mr Publisher's office, nodding my head and smiling, getting a cold fishy handshake as he sent me out to the door, getting into my car and thinking, "this is never going to forking work."