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Anyone else getting tired of these headlines?

hondo

Well-Known Member
Joined
Nov 19, 2002
Messages
17,508
Location
Florida
You see them in Google, Flipboard, etc. One I saw tonight: "College world reacts to stunning upset." It was the USC-Oregon game. Or, "Sports world reacts to latest Tom Brady news" and it was him walking on the beach with his wife. Geez, are they tat desperate for clicks?
 
You see them in Google, Flipboard, etc. One I saw tonight: "College world reacts to stunning upset." It was the USC-Oregon game. Or, "Sports world reacts to latest Tom Brady news" and it was him walking on the beach with his wife. Geez, are they tat desperate for clicks?

I have stopped clicking on those links, not that it matters.

The Spun, sportscasting.com, they can all eat a deck.
 
Regular newspapers do the same thing.

"State U. a finalist for this top recruit"

Don't dare say WHO did something or WHAT they did or WHERE or WHEN a game will be played ("Starting time, TV announced for Ole Miss-Arkansas game"). You know, what headlines once were supposed to do.

And HOW and WHY headlines don't tell you how and why. They're just regular stories wrapped in HOW and WHY headlines.
 
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Regular newspapers do the same thing.

Yep. Former bosses thought this was great because it drove traffic and some engagement. I think it's a shirtty way to sell your product, but they're still in the business and I'm out, so shrug.

At the grocery store you don't see a cereal box on the shelf with the front saying, "you won't believe what's inside."
 
The headline is as strong as the active verb that carries it. Quick-hitting verbs preferred.

Just like playing Shakespeare. Drive the forking verbs.
 

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