Mystery Meat II
Well-Known Member
- Joined
- Jun 27, 2009
- Messages
- 6,806
Most of these so-called "rules" aren't actually rules. Or they shouldn't be. The obvious ones are, of course -- spell-check everything, fact-check everything, write to fit (when applicable) and forking file on time.
But no holiday ledes? No pun ledes? No rhetorical questions? Maybe if you're trying to write to impress the SJ posters, but Joe and Jessica Content Reader don't especially care about that shirt. If you write the same lede 20 times, that's a problem, but it speaks to general laziness. Believe it or not, I don't think our readers are going to rise up with fists if we break out a "Christmas came early" or, horror of horrors, "It was a tale of two halves".
Get it clear.
Get it right.
Get it out.
Those are the only three rules that really matter when push comes to shove.
But no holiday ledes? No pun ledes? No rhetorical questions? Maybe if you're trying to write to impress the SJ posters, but Joe and Jessica Content Reader don't especially care about that shirt. If you write the same lede 20 times, that's a problem, but it speaks to general laziness. Believe it or not, I don't think our readers are going to rise up with fists if we break out a "Christmas came early" or, horror of horrors, "It was a tale of two halves".
Get it clear.
Get it right.
Get it out.
Those are the only three rules that really matter when push comes to shove.