Re: the weak slate of early Sunday games ... as has been pointed out, there were six standalone national TV games this weekend, which will cut pretty hard into the inventory. I think this is the one weekend of the year that people are kind of footballed out by Sunday, so throwing a bunch of shirt in the 1E/10P window makes sense.
Also may have spoken too soon about the bottom of the NFC playoff race. The Rams and Packers all of a sudden look plucky, and Seattle has a brutal upcoming schedule and could be ripe to completely fall apart -- at Dallas, at San Fran, vs. Philly. Don't see them winning any of those. Green Bay, meanwhile, has to get through KC at home next week but then gets the Giants, Bucs and Panthers all in a row, and Jordan Love seems to be coming around.