sgreenwell
Well-Known Member
What? I see her in at least 3 pretty regularly right now - one for some kind of AI or Siri-like voice assistant, Subway, and a regional one for deck's Sporting Goods. She's all over the place.
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2024 SI Sports Person of the Year
- Thread starter HanSenSE
- Start date
- Joined
- Jan 30, 2003
- Messages
- 18,750
Deion was in part an unfortunate consequence of the lead times of a monthly magazine. He was red hot in late September, then a punching bag two months later. But if the point of covers is to get people fired up, that still worked. Nikola Jokic or Mahomes would have been fine choices but relative duds for buzz.
This year, it was nice and easy to get a summer Olympic champ with a redemption story.
Cosmo
Well-Known Member
- Joined
- Oct 29, 2002
- Messages
- 29,263
I edit a bi-monthly magazine and that's my fear every time -- that our month-out lead time for the print deadline will make a cover obsolete by the time it actually hits mailboxes. I tend to choose more evergreen subjects for that very reason. We did get lucky with our last two covers of 2024 as they were tied to national/international events being contested in our state.
As you know, we had the Solheim Cup here with the real potential of a Virginia player making the team for the first time in decades. Of course, our print deadline was in early August and the team wasn't picked until after the Women's British near the end of the month. In between, Lauren Coughlin secured her spot with her second LPGA win, but we couldn't definitively say she was on the team in our preview coverage, which kind of stunk. But it's the reality when you work with mag deadlines. Frustrates me as an old daily print guy, but I've learned to adapt.
As you know, we had the Solheim Cup here with the real potential of a Virginia player making the team for the first time in decades. Of course, our print deadline was in early August and the team wasn't picked until after the Women's British near the end of the month. In between, Lauren Coughlin secured her spot with her second LPGA win, but we couldn't definitively say she was on the team in our preview coverage, which kind of stunk. But it's the reality when you work with mag deadlines. Frustrates me as an old daily print guy, but I've learned to adapt.
