I've watched the LPGA off and on for 40+ years. Went to the old Birmingham Clashic a couple of times. Watched the Kemper and Dinah occasionally. Kept up during my time with the newspapers.
Hardly anything has changed for them. Everything still is a struggle -- sponsorships, TV viewing times and ratings, money, appreciation, support in cities. I suspect trying to get "volunteers" to pay for working 3-5 days at an LPGA event is insanely hard. Probably moreso for the developmental tours, similar to a KFT event.
And then you see the opening or second round TV coverage even of a significant tournament or major, and there's only a smattering of fans. Weekends? Larger numbers, but still Meh for the most part.
Put them in the men's TV time slot? Wouldn't matter. Give them a Tiger-esque person to lead the way? Annika didn't make it happen. Nelly isn't really doing it now. Two or three youngsters battling and rattling cages? Fan perspective on that: "Who? Oh, yeah, they've been getting after it. But they'll probably have a baby in a couple of years and quit the tour."
It's been however many years since the campaign, but it's sad when your PR message of the top players in the world is "Hey, we're good! Really! Come see us, we're really good!" You're essentially begging for eyes and fans, and it didn't tick the meter.
@maumann posted about the Bradenton event. How do their events in golf-hotbed Florida not get more interest? And their schedule? They have tournaments in Orlando and Bradenton to start the year. Then they're off to Thailand, Singapore (at Sentosa, of course), China and back to California.
Hey, we're starting our awesome season! We're back! Woooo, the LPGA is back ... for two weeks, and then we disappear from your radar for three weeks in Asia. And then we're in California, Arizona, Nevada, Utah and it's baseball season and the NBA and NHL stretch runs and ... we're barely an afterthought.
That's insane. Two weeks in Florida and then they're gone for a month halfway around the world. Great planning.