Target was sued Thursday by Florida and
America First Legal for allegedly concealing the financial risks of its diversity, equity and inclusion (DEI) programs and its 2023 Pride Month merchandise collection.
The lawsuit was brought by Florida Attorney General James Uthmeier, a Republican, and America First Legal, a group started by White House deputy chief of staff Stephen Miller, on behalf of a Florida board overseeing state pensions and other state investments.
The lawsuit against Target is the latest
conservative attack on companies' efforts to promote diversity in employee representation, customer marketing and other areas. The suit comes almost a month after Target scrapped some of its DEI policies following pressure on the right and President Donald Trump's attempts to use the power of the federal government to roll back DEI in the private sector.
But Target's retreat on DEI has provoked backlash and calls for boycott
on the left, including from civil rights groups and the heirs to one of Target's founders. They want Target to stand up for diversity as a goal rooted in sound business practices, as the company had done for many years prior