The former: Target's 2023 Pride collection included swimsuits labeled as "tuck-friendly". The conservative outrage-industrial complex made up its mind they were designed for and marketed at children -- despite all evidence to the contrary -- and demanded a boycott to stop Target's promotion of sexual deviance and recruiting children into the "LGBT lifestyle".
https://apnews.com/article/fact-check-misinformation-target-lgbtq-1203e875adcc7c86f62252d4ace1a738
Is Target Offering 'Tuck-Friendly' Bathing Suits for Kids?
The latter: Target used DEI initiatives in years past and advertised itself as an inclusive place to work. This has made it the devil in the eyes of the aforementioned conservative outrage-industrial complex. Like many for-profit corporations, Target has rolled back those DEI initiatives this year and made it clear to the presidential administration that it was just funnin' when it suggested women and non-white people might be at least as good at leadership as straight, white men. This has made it the devil in the eyes of civil rights groups and left-leaning customers, who are also calling for a boycott. Essentially, Target as a corporation has tried to play both sides of the aisle when it comes to allyship and ended up satisfying no one.
https://edition.cnn.com/2025/02/21/business/target-dei-lawsuit/index.html
I'm just a little pregnant.